As my film is going to be an urban drama that is distinctly British I have chosen to pitch to both the national lottery and Film4. I have chosen these companies as they have previously funded films such a This is England, Shaun of the Dead and Millions. These companies culminate what I would want my film to represent, in both style and the message I want to come across.

To sell my film I would demonstrate how the film;
-Is original in story line and plot
-Creates innovative representations of the female character
-Would be independently shot by a student, which means a small budget but large benefits
-Would be a gritty drama that would appeal to various ethnic and age groups